The team released three new uniforms Tuesday as part of a new, more classic look.
ATLANTA — The Hawks released a set of three new uniforms for the 2020-2021 season on Tuesday, in designs that offer a simple, clean nod to the team's popular 80s jerseys.
The jerseys include both a white and red version, with "Atlanta" across the chest, in red and white lettering respectively, and a third black version with "Hawks" on the front in yellow.
"These core colors have been present throughout the Hawks’ time in Atlanta, having adorned more than five decades of Hawks Basketball including Hawks Legends Lou Hudson, Pete Maravich, Dikembe Mutombo and Dominique Wilkins," a release said.
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The new look - a stark departure from the team's more futuristic recent designs, which incorporated neon green into the color scheme - was broadly given a thumbs-up on social media.
I don’t generally get fired up much about uniforms, but appears Hawks nailed this with a clean, bold look. Some of their past uniforms looked busy in a way that isn’t appealing.
— Rick Bonnell (@rick_bonnell) July 21, 2020
Loving these new Atlanta Hawks uniforms. Though this is somewhat cliche to say, this is a brand refresh that’s great at balancing both modern and classic styles. Gives off Chargers vibes. #TrueToAtlanta
— Nathan Fry (@FrySports) July 21, 2020
Uh oh the Hawks have the state’s best uniforms now
— Matt Berry (@MattBerry05) July 21, 2020
Atlanta's new threads are extremely fire.
📷: @ATLHawks
— SLAM (@SLAMonline) July 21, 2020
The team is calling the color scheme, "Torch Red," "Infinity Black," "Legacy Yellow," and "Granite Gray."
Hawks and State Farm Arena Chief Marketing Officer Melissa Proctor called the new look a "sweet spot of classic and modern for the future of the franchise."
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Team CEO Steve Koonin added "we wanted to usher in a new golden era of Hawks Basketball while embracing the rich history and legacy of basketball in our great city."
While the NBA season is slated to restart at the end of the month, the Hawks are one of the bottom eight teams in the league not participating.
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